Which of the Following Statements About the Use of a Postscript

question 4

Multiple Choice

Which of the following statements about the use of a postscript (PS) at the end of a sales letter is true?

• A) Postscripts right after the greeting are most effective.
• B) Postscripts should be used to ask about a prospect's family or some other element of his or her personal life.
• C) Postscripts should be used to emphasize an important selling point.
• D) Postscripts should not be used to highlight the requested action because the customer may resent feeling pressurized by the sales team.
• E) Postscripts should ideally provide details of the sales representative to be contacted for queries.

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Definitions:

Biological Predispositions

Inherent tendencies or inclinations that may influence the development of behaviors, traits, or diseases.

Primary Reinforcers

Innate, biologically significant stimuli, like food and water, that satisfy physiological needs and thus reinforce behavior without prior learning.

Generalization

The act or process of applying an idea, rule, or pattern to broader situations, often used in learning and reasoning.

Variable-Interval

A schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed, resulting in a steady but slow rate of response in behaviorist psychology.