When a Buyer at Monrovia Nursery Company Sees an Ad

question 71

Multiple Choice

When a buyer at Monrovia Nursery Company sees an ad for a new type of Christmas tree stand in a trade magazine and responds by calling a toll-free number in the ad, _____ is taking place.

• A)inbound telemarketing
• B)bounce-back telemarketing
• C)outbound telemarketing
• D)seminar marketing
• E)convention marketing

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Definitions:

Wall Street

The financial district of New York City, known as a major global finance hub and often used as a metonym for the financial markets of the United States.

Utilities Industry

A sector that includes companies providing essential services such as water, electricity, and natural gas to consumers and businesses.

Image Advertising

A form of advertising designed to create a positive image of a brand or company, rather than promote individual products or services.

Customer Safety

Procedures, policies, and actions taken by a business to ensure the safety and well-being of its customers.