The Two-Step Approach to Price Objections Involves First, Sell Value

question 128

True/False

The two-step approach to price objections involves first, sell value and quality rather than price and second, to try to look at the objection from the customer's point of view.

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Definitions:

Scrutiny

The act of closely examining or inspecting something to ensure accuracy, authenticity, or conformance to standards.

Competition

The rivalry among businesses or individuals for customers, market share, or achievements.

Per Se Approach

A legal standard that deems certain actions to be inherently illegal without needing to prove harm or anticompetitive effects.

Fixed Price

An agreed upon price for goods or services that is not subject to change under normal circumstances.