Which of the Following Statements About the Buyer's Attention and Understanding

question 47

Multiple Choice

Which of the following statements about the buyer's attention and understanding is FALSE?

• A)Some product benefits cannot be explained adequately in non-technical language.
• B)If the salesperson does not successfully involve the prospect in the presentation, his or her attention will wander.
• C)To strengthen impact, appeals should be focus on only one of the prospect's five senses.
• D)The buyer's attention span is affected by his or her personality.
• E)Many buyers have difficulty forming clear images from the written or spoken word.

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Definitions:

Repainting

Repainting involves updating or applying a fresh coat of paint to an object or area to enhance its appearance or protect it from damage.

Straight-Line Depreciation

A method of calculating the depreciation of an asset where the expense is evenly allocated over its useful life.

Salvage Value

The estimated resale value of an asset at the end of its useful life.

Cash Transaction

A financial exchange involving the immediate payment of cash for the purchase of goods or services.