Many Marketers Target the Generation That Is 18 to 34

question 81

Multiple Choice

Many marketers target the generation that is 18 to 34 years old, known as the ________.

• A) Millenial Generation
• B) Generation X
• C) Generation Z
• D) Net Gen
• E) Baby Boomers

---

Definitions:

Fixed Costs

Expenses that do not change with the level of production or sales activities within a certain range.

Variable Cost

Costs that vary directly with the level of production or volume of goods and services produced.

Sales Mix

Sales mix is the proportion of different products or services that a company sells, impacting its overall profitability and strategic market positioning.

Contribution Margin

The amount remaining from sales revenue after variable costs have been deducted, indicating the capacity to cover fixed costs and generate profit.