When L'Oreal Appeals to Self-Esteem with the Tagline, "Because You're

question 60

True/False

When L'Oreal appeals to self-esteem with the tagline, "Because you're worth it," they are appealing to physiological needs.

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Definitions:

Income Bond

A type of bond that only pays interest if the issuing corporation has earned enough income to cover the interest payments, often used by companies in financial distress.

Registered Form

Registrar of company records ownership of each bond; payment is made directly to the owner of record.

Bond Issue

The process by which a corporation or government raises capital by selling bonds to investors, which are debt securities obligating the issuer to pay interest at predetermined intervals and to repay the principal at maturity.

Registrar

is an organization or entity responsible for keeping records of bondholders and shareholders for companies and financial institutions.