In the VALS Typology, Thinkers Are Motivated by Ideals and Tend

question 37

Multiple Choice

In the VALS typology, Thinkers are motivated by ideals and tend to have high resources. They tend to be well educated and actively seek out information in the decision-making process. This segment tends to prefer ________.

• A) familiar products and established brands
• B) value over luxury, and tend to buy basic products
• C) products that offer durability, functionality, and value
• D) products that reflect cultivated tastes for upscale niche products and services
• E) premium products that demonstrate success to their peers

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Definitions:

Substitutes

Products or services that can replace each other in usage, providing consumers with choices.

Health Clubs

Facilities that offer a variety of exercise equipment, classes, and services to individuals looking to improve or maintain their physical fitness.

Hospital Fitness Centers

Facilities located within or associated with a hospital, offering fitness and health services to patients and sometimes the public.

Demand Curve

A chart that shows the link between the market price of a product or service and the volume demanded across a specific duration.