When Healthy Choice Positions Its Products as More Nutritional Than

question 79

Multiple Choice

When Healthy Choice positions its products as more nutritional than Italian sub sandwiches and prepared salads, which type of positioning is it using?

• A) umbrella positioning
• B) premier position
• C) positioning against competition
• D) un-owned position
• E) predictive positioning

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Definitions:

Contiguity

The proximity or physical closeness between two things, used especially in reference to concepts in learning theory where events close in time or space are associated.

Learned Taste Aversion

The process by which an individual learns to avoid a food or substance after a negative experience, leading to an adverse reaction upon future encounters.

Bitter Taste

One of the five basic tastes, perceived primarily at the back of the tongue and often associated with toxic or harmful substances.

Sour Foods

Food items characterized by a sharp, acidic taste, often caused by a high concentration of hydrogen ions.