Consumers' Characteristics Can Be Classed as Either Behavioral or Cognitive

question 90

Multiple Choice

Consumers' characteristics can be classed as either behavioral or cognitive. In this context, behavioral data can be determined from direct questioning and categorized by a single objective measure. Examples of behavioral data include ________.

• A) demographics, gender, and benefits wanted
• B) usage rate, level of involvement, and psychographics
• C) personality traits, lifestyles, and family life cycle
• D) education, quantity of product purchased, and gender
• E) level of involvement, awareness of product alternatives, and benefits wanted

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Definitions:

Separate Markets

Distinct market segments or spaces where different goods or services are traded, often separated by geographical, cultural, or regulatory barriers.

Monopolist

A single seller in a market who controls all the sales of a particular product or service, with no close substitutes.

United States

A country located in North America, consisting of 50 states and a federal district, known for its significant influence on global economics, politics, and culture.

England

A country that is part of the United Kingdom, sharing its borders with Scotland and Wales, known for its rich history, cultural impact, and capital city, London.