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If a cell phone company, Mobile Power, offers a warranty on their phones as an assurance their phones will perform as expected, it is likely an attempt to help mitigate consumers' perception of ________.
Operating Expenses
Costs associated with the day-to-day operations of a business, excluding cost of goods sold.
Mark-up
The difference between the cost of a good and its selling price, expressed as a percentage over the cost.
Selling Price
The price at which a product or service is offered to the buyer.
Retailer
A business entity that sells goods or services directly to consumers, acting as the final link in the supply chain.
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