With Its Slogan "Because Self-Confidence Is Priceless," Iron Band Deodorant

question 73

Multiple Choice

With its slogan "Because self-confidence is priceless," Iron Band Deodorant is trying to attract customers by emphasizing the brand's ________.

• A) ego-defensive function
• B) utilitarian function
• C) value-expressive function
• D) knowledge function
• E) intention function

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Definitions:

Arbitrage

The practice of profiting from a price difference between two or more markets, transferring a commodity or financial instrument from a lower-priced market to a higher-priced one.

Inelastic Demand

A situation in economics where the change in the price of a good or service has little to no effect on the quantity demanded by consumers.

Total Revenue

The total amount of money a firm receives by selling goods or services.

Substitutes

Goods or services that can be used in place of each other, offering similar benefits to consumers.