According to the Attitude-Toward-Object Model, the Consumer's Attitude Toward a Product

question 23

Multiple Choice

According to the attitude-toward-object model, the consumer's attitude toward a product is a function of ________.

• A) price
• B) communication messages the consumer receives
• C) the presence or absence of certain product-specific beliefs or attitudes
• D) the consumer's intention to behave in a certain way
• E) consumers' subjective norms

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Definitions:

Marathon

A long-distance running race, officially 42.195 kilometers (26.219 miles), requiring endurance and stamina.

Endeavor

A determined attempt or effort to achieve something.

Socialization Process

The ongoing experience through which individuals learn and internalize the values, behaviors, and norms of their society or social group.

Financial Success

The achievement of monetary goals and stability, often manifested through income, savings, investments, and financial independence.