In ________, Advertisers Specify the Criteria of the Persons They

question 52

Multiple Choice

In ________, advertisers specify the criteria of the persons they wish to reach online and then bid in real time for the opportunities to reach such people.

• A) segment auctions
• B) impression-based targeting
• C) segment-based targeting
• D) data aggregation
• E) retargeting

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Definitions:

Aerobic Respiration

A process of producing cellular energy involving oxygen; cells break down food into water and carbon dioxide, releasing energy.

Microbe

A microscopic organism, such as bacteria, viruses, fungi, and protozoa, which can be beneficial or harmful.

Archaea

A domain of single-celled microorganisms distinct from bacteria and eukaryotes, often found in extreme environments.

Heterotrophs

Organisms that obtain their energy (nutrition) from consuming other organisms, as they cannot produce it internally.