The Members of the ________ Category of Adopters Are the Very

question 48

Multiple Choice

The members of the ________ category of adopters are the very last consumers to purchase a new product. They are generally high risk-perceivers and the last ones to recognize the value of innovative products.

• A) innovator
• B) early adopter
• C) early majority
• D) late majority
• E) laggard

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Definitions:

Bisexual

Pertaining to a sexual orientation in which an individual is attracted to both male and female genders.

Gender Schema Theory

A theory that suggests people learn about gender roles and develop gender-based beliefs through cultural and societal norms.

Mental Pattern

A cognitive framework or structure that helps in organizing and interpreting information.

Gender Stereotype

Preconceived and oversimplified beliefs about the characteristics, attributes, and behaviors of males and females, often perpetuating social biases.