$\text{STUMBLEUPON MINI CASE:}$ StumbleUpon Calls Itself a "Discovery Engine" Because, at One Time

question 64

Multiple Choice

$\text{STUMBLEUPON MINI CASE:}$ StumbleUpon calls itself a "discovery engine" because, at one time, 50.27% of all traffic from a top 10 list of social sites came from StumbleUpon. Their relatively small group of users (15 million) often out-refers the larger user base from Facebook (over 1.15 billion) . In fact, the influential users of StumbleUpon generate 1 billion page referrals per month. Their users, called "Stumblers", introduce other Stumblers and non-users to web content, providing a "map to an adventure you wouldn't otherwise have found out about." The influence of these Stumblers was deemed valuable by film marketers, who worked with StumbleUpon to promote films like Jurassic Park 3D and Evil Dead. Stumblers are young and highly engaged, so studios see the personalized search engine, which "learns" the preferences of its Stumblers, as a way to reach early influencers.
-In the STUMBLEUPON MINI CASE, the influencers are expert informal sources of information, also known as ____________________________.

• A) Salespeople
• B) Consumer Reports
• C) Opinion leaders
• D) Spokespeople
• E) Buzz agents

Identify the use of suggestion techniques in sales scenarios.

Describe the importance of the sales presentation mix and factors influencing its elements.

Understand the concept of proof statements and their significance in substantiating product claims.

Learn the use of nonverbal communication techniques in sales.

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Definitions:

CEO Earnings

The compensation received by chief executive officers, including salary, bonuses, stock options, and other financial benefits.

Efficiently

Efficiency in an economic context signifies achieving maximum productivity with minimum wasted effort or expense.

Marginal Cost

Is the increase in total cost that arises from producing one additional unit of a good or service.

Ruthlessly Efficient

Operating with extreme efficiency, often at the expense of other considerations such as employee welfare or ethical considerations.