Because McDonald's Uses a Blend of Standardized and Local Elements

question 62

Multiple Choice

Because McDonald's uses a blend of standardized and local elements in order to secure the benefits of their different marketing strategies, it is characterized as a(n) ________.

• A) smart company
• B) global company
• C) multinational company
• D) hybrid company
• E) international company

Analyze the incumbency advantage and its contributing factors.

Understand the significance and criticisms of the committee system and its impact on legislation.

Assess the influence of external actors, including interest groups, committee staffers, and executive agencies, on Congress.

Understand the importance of cognitive processes in operant conditioning.

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Definitions:

Priming

A psychological principle whereby exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.

Short-Term Memory

A capacity for holding a small amount of information in mind in an active, readily available state for a short period of time.

Implicit Memory

A type of memory that enables us to perform tasks without conscious awareness of previous experiences, such as riding a bike.

Iconic Memory

A type of visual memory that holds an exact copy of what is seen for a very short period of time.