The Two-Step Flow of Communication

question 52

Multiple Choice

The two-step flow of communication

• A) oversimplifies issues.
• B) reminds us that media influences penetrate the culture in subtle ways.
• C) Both A and B
• D) None of the above

---

Definitions:

Sales Increase

A rise in the volume or value of product units or services sold by a company, indicating growth in business activity.

Retention Ratio

The proportion of net income that is retained in the business rather than distributed to shareholders as dividends.

Dividend Payout Ratio

A financial indicator showing the proportion of a company's profits distributed to its shareholders as dividends.

Net Income

The total profit of a company after all expenses and taxes have been subtracted from revenues. It's often referred to as the bottom line.