Which of the Following Terms Is Used to Describe the Factors

question 101

Multiple Choice

Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

• A) the marketing environment
• B) the cultural environment
• C) strategic planning
• D) target markets
• E) the marketing mix

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Definitions:

Root Cause

The underlying or fundamental reason for a problem or issue, which, when addressed, prevents recurrence.

Cost Drivers

Activities or factors that cause a change in the cost of a good or service, crucial for budgeting, planning, and cost management.

Normal Costing

An accounting method that assigns costs to products based on direct materials, direct labor, and an allocated portion of manufacturing overhead based on normal activity levels.

Work in Process

Inventory items that are in the production process but are not yet complete.