What Is the First Element That a Reader Notices in a Print

question 77

Multiple Choice

What is the first element that a reader notices in a print ad?

• A) copy
• B) illustration
• C) headline
• D) slogan
• E) color

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Definitions:

Common Stock

Shares of ownership in a corporation, giving holders voting rights and a share in the company's profits via dividends.

Cumulative Preferred

Cumulative preferred stock is a type of preferred stock that has a provision entitling shareholders to accumulate unpaid dividends to be paid out before any dividends can be issued to other stock classes.

Par Common Stock

The face value of common stock as designated in the company's charter, not necessarily its market value.

Dividends

Dividends are a portion of a company's earnings that are distributed to shareholders as a reward for their investment.