A Basic Idea Forming the Foundation of Customer Loyalty for Small

question 69

Multiple Choice

A basic idea forming the foundation of customer loyalty for small firms includes the notion that

• A) superior customer service always leads to customer purchases.
• B) customer loyalty will mean constant customer satisfaction.
• C) small businesses have the potential to provide superior customer service.
• D) customer satisfaction is being ignored by large firms.

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Definitions:

Electron Transport Chain

A series of complexes that transfer electrons from electron donors to electron acceptors via redox reactions, and couples this electron transfer with the transfer of protons across a membrane.

Objective C

The programming language most often used to program applications to run under OS X.

Apple MacOS

The operating system developed by Apple Inc. for its line of Macintosh computers, known for its distinctive user interface.

Visual Basic

A programming language and environment developed by Microsoft for building a wide range of applications, emphasizing ease of use and rapid development.