A Basic Idea Forming the Foundation of Customer Loyalty for Small

question 69

Multiple Choice

A basic idea forming the foundation of customer loyalty for small firms includes the notion that

• A) superior customer service always leads to customer purchases.
• B) customer loyalty will mean constant customer satisfaction.
• C) small businesses have the potential to provide superior customer service.
• D) customer satisfaction is being ignored by large firms.

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Definitions:

Chickenpox

A highly contagious viral infection causing an itchy, blister-like rash, fever, and fatigue, mainly affecting children, caused by the varicella-zoster virus.

Vesicles

Small fluid-filled sacs in the skin or mucous membranes, often seen in various skin conditions.

Skin Condition

Any variety of disorders that affect the skin’s appearance, structure, or function, ranging from dry skin to more complex diseases like eczema and psoriasis.

Lung Cancer

A type of cancer that begins in the lungs, characterized by uncontrolled cell growth in tissues of the lung.