The Third Level of a Product That Product Planners Must

question 23

Multiple Choice

The third level of a product that product planners must consider is a(n) that offers additional consumer services and benefits.

• A)brand extension
• B)image
• C)augmented product
• D)brand equity
• E)industrial product

Acknowledge the significance of organizational support and structures in fostering innovation.

Recognize factors that facilitate or hinder the diffusion of innovations within organizations.

Understand the personal qualities and conditions that contribute to creativity.

Examine the relationship between work progress, positive affect, and creativity.

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Definitions:

Nonprofit Organization

An entity that operates for the promotion of a social cause, cultural, educational, religious or other public interest objectives rather than for profit.

Marketing

The business process of creating relationships with and satisfying customers through a combination of product, price, place, and promotion strategies.

Donors

Individuals or organizations that voluntarily give resources, such as money or goods, to support a cause or charity.

Automated

Involves using technology to execute tasks and processes with minimal human intervention, enhancing efficiency, accuracy, and speed in operations.