Conjoint Analysis Assumes That Consumers Evaluate the Choice Alternatives in Terms

question 12

True/False

Conjoint analysis assumes that consumers evaluate the choice alternatives in terms of the important attributes and make trade-offs.

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Definitions:

Correlation Coefficient

A numerical measure that indicates the extent of a linear relationship between two variables, ranging from -1 to 1.

Best Fitting Line

A line that best represents the relationship between variables in a scatter plot, minimizing the distances of the data points from the line.

Covariance

A statistical measure indicating the extent to which two variables change together.

Distribution

The arrangement or pattern of how data points or values are spread out over a range of values.