Examlex
Discuss the role of value in developing long-term customer relationships. In your discussion, explain the value formula and its component parts. How can the value formula help marketers design strategies to optimize customer value?
Total Assets
The sum of all current and noncurrent assets owned by a company, reflecting its overall value.
Retained Earnings
The portion of a company's net income that is held or retained for reinvestment in the business or to pay debt, rather than being paid out as dividends.
Stock Dividend
A stock dividend is a payment made by a corporation to its shareholders in the form of additional shares, rather than paying dividends in cash, indicating investment back into the company.
Cash Dividend
A payment made by a company out of its earnings to shareholders, usually in the form of cash.
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