When Advertising in Global Markets It Is Important to Remember

question 88

True/False

When advertising in global markets it is important to remember that brand names and promotional campaigns can often be translated differently from what the marketer attempts to say.

---

Definitions:

Food

Any nutritious substance that people or animals eat or drink to maintain life and growth.

Choice Set

The collection of all possible options or alternatives available to a consumer or decision-maker in a given context.

Clothing

Textile-based garments intended for wearing, serving both a functional purpose of protecting the body and a social role related to cultural norms and individual expression.

Food

Any nutritious substance that organisms eat, drink, or otherwise take in to maintain life and growth.