Push Strategies Target Consumers with Sales Promotion and Heavy Discounting

question 95

True/False

Push strategies target consumers with sales promotion and heavy discounting that are designed to create a strong demand for the product.

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Definitions:

Central Idea

A one-sentence summary of your presentation; sometimes called a thesis sentence.

Topical Description

The detailed depiction or discussion focused on a particular topic or subject.

Lay Testimony

Evidence or statements provided in a legal setting by a witness who is not considered an expert on the matter being discussed.

Emotional Appeal

A persuasive technique that attempts to influence an audience's emotions to gain support or agreement.