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Carolina Insurance Wants to Create a More Interactive Approach to Advertising

question 39

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Carolina Insurance wants to create a more interactive approach to advertising in order to build strong relationships with their customers. Which of the following represents the preferred advertising medium to achieve their goal?


Definitions:

Interviews

A method of gathering information through direct, face-to-face conversation where questions are asked to obtain qualitative data.

Independent Variable

In a study, the variable that is intentionally altered by the investigator to see its impact on the dependent variable.

Experimental Group

A group of subjects in an experiment who are exposed to the variable under study to test its effect, compared to a control group.

Control Group

In experimental research, a group of subjects that does not receive the experimental treatment, serving as a baseline for comparison.

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