Examlex
Carolina Insurance wants to create a more interactive approach to advertising in order to build strong relationships with their customers. Which of the following represents the preferred advertising medium to achieve their goal?
Interviews
A method of gathering information through direct, face-to-face conversation where questions are asked to obtain qualitative data.
Independent Variable
In a study, the variable that is intentionally altered by the investigator to see its impact on the dependent variable.
Experimental Group
A group of subjects in an experiment who are exposed to the variable under study to test its effect, compared to a control group.
Control Group
In experimental research, a group of subjects that does not receive the experimental treatment, serving as a baseline for comparison.
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