Professor Beenthere Shared with His Students the Wonderful Experience He

question 98

Multiple Choice

Professor Beenthere shared with his students the wonderful experience he had at a local Asian restaurant.He described the location in relation to campus and encouraged his students to give it a try.The professor's comments represent:

• A)word-of-mouth promotion.
• B)public relations.
• C)academic sampling.
• D)viral promotion.

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Definitions:

Anger

Intense irritation or anger, often leading to feelings of antagonism.

Sadness

A mood defined by experiences of sadness, regret, or despair.

Plutchik's Theory

A psychoevolutionary theory of emotion which proposes eight primary emotions and their interrelations, emphasizing the adaptive and evolutionary functions of emotions.

Primary Emotions

Basic emotions that are universal across cultures, such as happiness, sadness, fear, and anger.