Your Company Has Developed a New Kind of Nutritious Snack

question 424

Essay

Your company has developed a new kind of nutritious snack food and you are part of a team created to develop the promotion mix for the new product. Your specific task on this team is to determine the sales promotion activities of the promotion mix. Identify and describe several possible sales promotion activities the firm could use to promote the new snack food.

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Definitions:

Sales Forecast

An estimation of the amount of goods or services that will be sold within a specified future period, used for planning and managing business operations.

Expense Forecasts

Projections or estimates of future costs and expenses that a business or organization is likely to incur over a specific period.

Market Description

An overview or summary that outlines the characteristics and dynamics of a specific market, including potential customers and competitors.

Diversification

A strategy of investing in a variety of assets to reduce risks associated with any single investment.