Your Company Has Developed a New Kind of Nutritious Snack

question 424

Essay

Your company has developed a new kind of nutritious snack food and you are part of a team created to develop the promotion mix for the new product. Your specific task on this team is to determine the sales promotion activities of the promotion mix. Identify and describe several possible sales promotion activities the firm could use to promote the new snack food.

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Definitions:

Weight Gain

The increase in body weight over a period of time, which may result from increased muscle mass, fat deposits, or fluid retention.

Metabolic Rate

The speed at which the body converts food and oxygen into energy, critical in determining weight loss or gain.

Junk Food

Food items with little nutritional value, high in calories, sugars, fats, and salts, often processed or fast food.

Inactivity

Lack of physical movement or exercise, often associated with increased health risks.