Nature's Sun, a Company That Designs and Manufactures Clothing for Active

question 129

Multiple Choice

Nature's Sun, a company that designs and manufactures clothing for active people, focuses their marketing efforts on people who participate in strenuous outdoor activities such as running and mountain climbing. For example, the firm advertises heavily in magazines for runners. Nature's Sun is using _________ factors to segment its market.

• A) demographic
• B) value
• C) volume
• D) psychographic

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Definitions:

Industrialization

The process in which a society or country transforms itself from a primarily agrarian society into one based on the manufacturing of goods and services.

Privatization

The process of transferring ownership of a business, enterprise, agency, or public service from the government to private individuals or organizations.

Deregulation

The process of removing government regulations, oversight, and involvement from an industry.

Subsidization

Financial assistance granted by the government or an organization to support an economic sector, business, or consumer, making the goods or services more affordable.