A Firm's Marketing Mix Consists of 4 Major Components, Which

question 243

Multiple Choice

A firm's marketing mix consists of 4 major components, which are generally referred to as the four:

• A) Ps.
• B) Keynotes to success.
• C) Intangibles of marketing.
• D) Persuaders.

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Definitions:

Contracts

Legally binding agreements between two or more parties.

Judicial System

The network of courts and tribunals responsible for interpreting and applying the law in legal cases.

Customer Relations

Customer Relations involve the strategies and techniques that businesses use to maintain and enhance interactions and relationships with their customers.

Opportunity Cost

The cost of forgoing the next best alternative when making a decision, representing the benefits one could have received by taking a different action.