All-Star Collectibles Focuses Its Marketing Efforts on High-Income Buyers of Unique

question 20

Multiple Choice

All-Star Collectibles focuses its marketing efforts on high-income buyers of unique collectible items. The firm realizes that the number of buyers in this segment of the collectible market is small. However, they are confident that this approach will be profitable since these buyers will pay premium prices for their unique products and superior customer service. All-Star's approach is an example of:

• A) competitive benchmarking.
• B) niche marketing.
• C) relationship targeting.
• D) target positioning.

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Definitions:

General Partner's Liability

describes the legal responsibility of general partners in a partnership to bear unlimited personal liability for the debts and obligations of the partnership.

Limited Partnership

A business arrangement with at least one general partner managing the business and responsible for its debts, and one or more limited partners whose liability is restricted to their investment.

Transferable Interest

An interest in an entity, such as a partnership, that can be transferred or sold from one party to another.

Members

Individuals or entities that are part of a group or organization, such as a corporation, partnership, or any association who may have certain rights, duties, and obligations within the organization.