There Are Three Steps Involved in Creating a Public Relations

question 110

Multiple Choice

There are three steps involved in creating a public relations campaign. The first step is to ________.

• A) conduct a SWOT analysis
• B) develop objectives
• C) formulate a mission statement
• D) recruit and train public relations specialists
• E) pretest components of the proposed public relations campaign

---

Definitions:

Read/Write

The basic literacy skills involving the ability to understand written text and express thoughts in written form.

Kinesthetic Learner

An individual who learns best through carrying out physical activities rather than listening to lectures or watching demonstrations.

Experimentation

The process of conducting tests and trials to discover new information or to test hypotheses.

Multimodal Learner

An individual who learns best through multiple learning channels or sensory modalities, such as visual, auditory, and kinesthetic.