Which of the Following Should Be the First Step of Developing

question 148

Multiple Choice

Which of the following should be the first step of developing an advertising campaign?

• A) set the budget objectives
• B) establish the advertising message
• C) understand the target audience
• D) draft the creative brief
• E) select the execution format

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Definitions:

Power Distance Orientation

Refers to the extent to which less powerful members of organizations and institutions accept and expect that power is distributed unequally.

Leadership Outcomes

The results or impacts that are achieved as a direct consequence of a leader's actions, strategies, and interactions within an organization.

Upward Leadership

A leadership approach where individuals within an organization influence and lead their superiors or higher-level executives through suggestions, feedback, or by setting an example.

Influence

Is a behavioral response to the exercise of power.