With Target Costing, Marketers First ________ and Then ________

question 70

Multiple Choice

With target costing, marketers first ________ and then ________.

• A) build the marketing mix; identify the target market
• B) segment and identify target markets; set different prices for each market
• C) design the product; determine its cost based on target profits
• D) use skimming pricing; use penetration pricing
• E) determine a selling price market segments will pay; target costs to ensure that the price is met

---

Definitions:

Management Function

Activities and responsibilities of managers in planning, organizing, leading, and controlling to achieve organizational objectives.

Affirmative Action Program

Initiatives designed to increase opportunities for underrepresented groups in areas such as employment and education, typically to address historical injustices.

Henry Mintzberg

A renowned academic and author, known for his work on business and management structures, strategies, and organizational theory.

Interpersonal

Relating to relationships or communication between people.