Examlex
Generally, consumer goods are either ________ or ________.
Conditioned Response
A learned reaction to a previously neutral stimulus that occurs as a result of conditioning, typically demonstrated in Pavlov’s dog experiment.
Unconditioned Response
A spontaneous, innate response to a trigger that happens without any previous training or conditioning.
Conditioned Stimulus
A previously neutral stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response.
Unconditioned Stimulus
A stimulus that naturally and automatically triggers an unconditioned response without prior conditioning.
Q19: How do heuristics affect a consumer's decision-making
Q21: CRM stands for _.<br>A) consumer relationship marketing<br>B)
Q22: Which of the following is most likely
Q102: Which of the following is a pricing
Q103: Which of the following is an example
Q106: Explain cannibalization. How does a line extension
Q119: Businesses within a purely competitive market have
Q136: In terms of the five characteristics of
Q147: Before selecting a targeting strategy, marketers should
Q152: Enforcing laws against _ is complicated because