Which of the Following Is a Segmentation Technique That Combines

question 56

Multiple Choice

Which of the following is a segmentation technique that combines geography with demographic information such as income, age, race, and household composition?

• A) geocoding
• B) geodemography
• C) geodiversity
• D) geotargeting
• E) psychographics

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Definitions:

Binding Contract

An agreement between two or more parties that is enforceable by law.

Outdated

Pertains to something that is no longer current, useful, or relevant due to the passage of time or advances in technology or knowledge.

Voidable

A term referring to a contract that may be legally declared invalid or unenforceable by one of the parties.

Duress

A situation where a person performs an act as a result of violence, threat, or other pressure against the person.