In Developing a New Shoe, Reebok Targeted the Youth Market

question 15

Multiple Choice

In developing a new shoe, Reebok targeted the youth market. It used ________ segmentation to define its target market.

• A) lifestyle
• B) behavioral
• C) socioeconomic
• D) demographic
• E) psychographic

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Definitions:

Transactional Leader

Refers to a style of leadership that focuses on supervision, organization, and performance, where leaders promote compliance through rewards and punishments.

Detailed And Short-Term Goals

Specific and immediate objectives set to be achieved in a short period, often serving as stepping stones towards long-term goals.

Authentic Leader's Style

A leadership approach characterized by genuine, transparent, and ethical behavior that inspires trust and loyalty in followers.

Directive

A type of leadership or management style where instructions, orders, and directions are given clearly and explicitly.