Once A(n) ________ Is Defined, the Next Step in Positioning

question 14

Multiple Choice

Once a(n) ________ is defined, the next step in positioning is for marketers to finalize the marketing mix.

• A) segmentation variable
• B) competitive advantage
• C) indirect competitor
• D) direct competitor
• E) concentrated target

---

Definitions:

Posting Reference

An identifier used in journals and ledgers to link transactions, facilitating tracking and cross-referencing between the two records.

Two-Column Journal

A financial journal that has a simple format with only a debit and a credit column for recording transactions.

Transactions

Transactions involve the exchange of goods, services, or funds between two or more parties, forming the basic activities recorded in accounting.

Interim Financial Statements

Financial reports that cover a period of less than one year, often used to provide a snapshot of a company's financial health to investors and stakeholders on a quarterly or semi-annual basis.