Harley-Davidson's User Profile Includes Both Thrill-Seeking and Affinity for a Countercultural

question 67

Multiple Choice

Harley-Davidson's user profile includes both thrill-seeking and affinity for a countercultural image. In addition to demographics, Harley-Davidson uses ________ segmentation to target markets.

• A) value analysis
• B) social class
• C) geodemographic
• D) socioeconomic
• E) psychographic

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Definitions:

Overages

Extra charges incurred when a project goes over its budget, often applied in construction, film production, or retail leasing contexts.

Underages

Instances where the quantity or amount of something is less than what is expected, required, or legally necessary.

Personal Property Security Act

Legislation that governs the creation and registration of security interests in personal property to secure payment or performance of an obligation.

Repossessed

The act of taking back goods or property by a seller or lender from the buyer or borrower due to non-compliance with the terms of the sale or loan.