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You Work for a Travel Agency

question 33

Essay

You work for a travel agency. Business has been slow, and you want to suggest some promotions targeted to specific market segments. What three demographic segmentation variables would you recommend using and why?


Definitions:

Freud

Sigmund Freud, an Austrian neurologist and the founding father of psychoanalysis, a method for treating psychopathology through dialogue.

Oedipus Complex

A Freudian theory describing a child's feelings of desire for their opposite-sex parent and jealousy towards the same-sex parent.

Latency Period

A phase in psychosexual development, occurring roughly between the ages of six and puberty, when sexual urges are repressed or dormant.

Freud's Theory

A set of psychoanalytic theories developed by Sigmund Freud, emphasizing unconscious conflict, stages of sexual development, and the structure of personality (id, ego, and superego).

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