Which of the Following Is a Measure of the Percentage

question 81

Multiple Choice

Which of the following is a measure of the percentage of customers who defect over a given period of time?

• A) cost-per-impression
• B) churn rate
• C) conversion rate
• D) click-through rate
• E) A/B test

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Definitions:

Americans

Residents or citizens of the United States of America.

Smoke

The visible vapor and gases emitted when a substance burns, often carrying particulates and harmful chemical compounds.

Awake

The state of being conscious and alert, often as opposed to being asleep.

Conquer

To overcome or take control by force, often used in the context of battles or competitions.