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How Does a Marketing Decision Support System (MDSS) Differ from a Marketing

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Essay

How does a marketing decision support system (MDSS) differ from a marketing information system (MIS)? Why might a marketer want to use an MDSS in addition to an MIS?


Definitions:

Suprarenal Vein

A vein draining blood from the adrenal gland into the renal vein or inferior vena cava.

Internal Jugular Vein

A major vein that collects blood from the brain, face, and neck, and returns it to the heart.

Hepatic Vein

A vein that drains de-oxygenated blood from the liver into the inferior vena cava.

Axillary Vein

A vein that conveys blood from the lateral aspect of the thorax, armpit, and upper limb toward the heart.

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