Explain Two Reasons That Digital Marketing Has Become an Increasingly

question 48

Essay

Explain two reasons that digital marketing has become an increasingly important element of the marketer's toolbox.

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Definitions:

Short-term Memory

The capacity for holding a small amount of information in mind in an active, readily available state for a short period.

Sensory Store Memory

The shortest-term element of memory, which acts as a buffer for stimuli received through the senses.

Holds Information

The capacity to retain and recall data or facts.

Hippocampus

A major component of the brain of humans and other vertebrates, playing critical roles in the consolidation of information from short-term memory to long-term memory and in spatial memory that enables navigation.