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What Is the Difference Between a Click-Through Rate and a Conversion

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Essay

What is the difference between a click-through rate and a conversion rate? Explain why marketers may want to use both metrics.


Definitions:

Silent Member

Refers to an individual in a group who does not actively participate or speak up during discussions, often for various psychological or social reasons.

Attention-Seeking

Behaviors aimed at drawing others' notice and focus, often to gain validation, sympathy, or to fulfill emotional needs.

Therapeutic Factor

An element or aspect of treatment that contributes to the healing process in medical or psychological therapy.

Imitative Behavior

The act of mimicking or copying the actions, behaviors, or attitudes of others, often as a means of learning or socialization.

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