What Is the Difference Between a Click-Through Rate and a Conversion

question 51

Essay

What is the difference between a click-through rate and a conversion rate? Explain why marketers may want to use both metrics.

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Definitions:

Regressive

Relating to a taxation mechanism where the tax rate decreases as the taxable amount increases, disproportionately affecting lower-income earners.

Largest Source

The most significant origin or provider of something, often used in the context of energy production, emissions, or resources.

Average Tax Rate

The ratio of the total amount of taxes paid to the total tax base (taxable income or spending), showing the fraction of income that is paid in taxes.