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Case 7.1
Antonio has a number of employees who report to him.He has been considering how to motivate these employees to higher levels of performance and productivity.Antonio believes that most people are motivated by the satisfaction they receive from doing their jobs.He thinks that workers have a personal need to do well on the job.Another manager,Dexter,argues that while Antonio may be right,it is important to offer financial incentives.Dexter believes that workers don't really want to come to work and that managers therefore have to provide a "carrot" to ensure quality and productivity.Part of his evidence is that employees keep complaining about pay,working conditions,and benefits even though the company pays well above average for the industry and the area.Several days after this conversation,both Dexter and Antonio attend a workshop on employee motivation that explains Herzberg's motivation-maintenance theory.
-Refer to Case 7.1.Antonio's approach to motivation will probably lead him to emphasize which level of Maslow's hierarchy of needs?
Product Groupings
The categorization of various products into distinct groups based on similarities, such as function or target market.
Market-product Grid
A matrix used to analyze market segments and product offerings, helping businesses identify opportunities for growth and development.
Product-market Segment
A specific group of customers within a broader market who share similar needs and preferences that a company targets with its products or services.
Anticipated Revenue
The expected amount of money that an organization expects to receive over a certain period, based on forecasts and historical data.
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