Using Channel Design __________ Should Be Uppermost in the Channel

question 22

Multiple Choice

Using channel design __________ should be uppermost in the channel manager's thinking.

• A) to accommodate changes in channel variables
• B) as a means for gaining differential advantage
• C) to reduce channel costs
• D) to increase the intensity of distribution
• E) to increase profits

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Definitions:

Emotional Valence

Emotional valence refers to the intrinsic attractiveness(positive) or averseness(negative) of an event, object, or situation.

Bounded Rationality

Bounded Rationality is a concept suggesting that the cognitive limitations of the mind and the finite amount of time available to make decisions affect the rationality of individuals.

Limited Information

The condition of having incomplete data or knowledge concerning a particular topic or situation.

Problem Space

Problem space refers to the concept in cognitive science and problem-solving research that represents all possible states and actions that could be taken to solve a problem, from the initial state to the goal state.