A Periodic Gathering of Data on How Channel Members Perceive

question 24

Multiple Choice

A periodic gathering of data on how channel members perceive the manufacturer's marketing program,its component parts,where the relationships are strong and weak,and what is expected of the manufacturer to make the channel relationship viable and optimal,is known as:

• A) A cooperative approach to channel analysis.
• B) Distribution programming.
• C) Channel analysis by outside parties.
• D) A marketing channel audit.
• E) Distributor advisory council.

---

Definitions:

National Unemployment Rate

A measure of the percentage of the workforce that is not employed but is actively seeking employment within a country.

Democratic Primaries

A series of electoral events in which the Democratic Party's members vote to choose their candidates for various political offices.

Barack Obama

The 44th President of the United States, serving two terms from 2009 to 2017, and the first African American to hold the office.

Hillary Clinton

An American politician, diplomat, lawyer, writer, and public speaker who served as the 67th United States Secretary of State from 2009 to 2013.