Which of the Five Views of Personal Selling Is Considered

question 98

Multiple Choice

Which of the five views of personal selling is considered to be the simplest?

• A) Stimulus-response
• B) Need-satisfaction
• C) Contingency-selling
• D) Mental-states
• E) Problem-solution

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Definitions:

Empathic Understanding

The capacity to recognize, comprehend, and directly experience the emotions of another person.

Self-Acceptance

The recognition and acceptance of one's own strengths and weaknesses, leading to a positive self-concept.

In Vivo Desensitization

One key step in the behavioral treatment of a phobia in which the patient is gradually exposed to the phobic stimulus.

Systematic Desensitization

A therapeutic technique used to help individuals overcome phobias and anxiety by gradual exposure to the feared object or situation while teaching relaxation techniques.