Examlex
Which of the following is a pretest classification used for measuring advertising effectiveness?
Personal Values
The beliefs, principles, or ethical standards that individuals consider important and guide their behavior and decision-making.
Critical Thinking
The objective analysis and evaluation of an issue in order to form a judgment.
Gut Feeling
Gut Feeling refers to an instinctual or intuitive reaction rather than one based on analytical reasoning, often influencing decision-making based on emotional impressions rather than facts.
Whistle Blowing
The act of exposing any kind of information or activity that is deemed illegal, unethical, or not correct within an organization.
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